StartEngine Updates is a powerful tool that allows you and your company to communicate directly with your current investors and followers. When you post an update, it will automatically send an email with the title of the post to your investors and followers, as well as it will create a post visible in the "Updates" section of your campaign page. You should use this section as a way to keep your community engaged and involved with any exciting company news, campaign progress, or milestones reached.
Best practices suggest that you post at least 2–3 times per week. Just enough to stay engaged with your audience but not enough to clutter their inboxes. Some ideas to post an update about:
Launch of your campaign
Campaign progress milestones: 25%, 50%, 75%, 100% funded, etc.
Any recent news articles you've been featured in
Any events you are hosting
New videos/photos that weren't included in your campaign page
Employees of the month
Any updates on your product
Research or findings in your industry
Fun facts
Closing note and thank you to your investors
After drafting your update, our team will review the update to make sure they can be posted on our website. This review process can take 24 to 48 hours, excluding weekends, so it is best to send in the updates 1-2 days before you would like for them to be posted.
Key things to remember about Campaign Updates is to:
Not include any information that is misleading or unbalanced
Not mix terms and non-terms in the campaign title
Not to include outside articles giving investment recommendations or mixing terms and non-terms
Misleading and Unbalanced Info
The Financial Industry Regulatory Authority (FINRA) has rules prohibiting misleading or unbalanced information. FINRA Rule 2210(d)(1)(B) prohibits false, exaggerated, unwarranted, promissory or misleading statements or claims. FINRA Rule 2210(d)(1)(A) requires fair and balanced communication, meaning you cannot omit any material fact that would cause the update to be misleading.
As such, please keep in mind to make sure the information you are providing is not misleading or unbalanced to the readers. StartEngine may ask for you to provide proof regarding the content of your update (like proof of partnership, patents, large purchase orders, etc.), but it is still on you to make sure what you are saying is not misleading or unbalanced.
Details about Your Raise
With our Updates feature allowing you to share news with your followers and investors about the company and offering progress, we know you want to share exciting news specifically about the offering. While the Updates section is on the campaign page, the titles of updates also get shared via email, which is off the campaign page. To recap information found here, you can mix terms of the offering and non-terms on the campaign page, but you cannot mix them anywhere else, including emails. As such, you need to make sure that your titles do not mix terms of the offering and non-terms, but you need not worry about the body of the campaign updates mixing terms and non-terms.
List of Terms
As a way to visually see the difference between “terms” and “non-terms,” here is an example offering.
With all campaigns listed on our platform, we have this box [seen above] next to the header on your campaign page. The details that have “yes” next to it are “non-terms,” and you can use this information with other non-term communications. The details in the “no” category are “terms” and cannot be included in any communications unless they