How long should my campaign be?

Every campaign must be live for a minimum of 21 days before it can be closed or any money can be withdrawn. In terms of best practices, most issuers on our platform have a campaign length of 90 days. Campaigns can be extended further if they meet our extension guidelines, and can also be shortened if the issuer decides to. We find that 90 days gives an issuer enough time to perfect their marketing strategy and build momentum as more investors discover their offering, while still creating a sense of urgency. That being said, many campaigns experience increased momentum soon after launching and before closing, and therefore 90 days has seemed to be the most efficient length of a campaign to raise capital. Just because you raised once with us doesn’t mean you can’t raise again! 

As a reminder, we do not provide any financial or legal advice, and the information above is based on best practices with the companies that have launched on StartEngine.