What information should I put in the Team page?
While it’s up to you whether or not you include many of your team members, there are a couple that are required. You are required to include ALL of the following:
- Executive officers, and other officers of the issuers that participate in the offering*
- Members of your Board of Directors (or Managing Members for LLC’s).
For each of these required team members, you are also required to include the following information for ALL positions and offices held within the past 3 years (with your company and any others):
- Name and principal business of the companies,
- Titles, and
- Dates served (for each title).
- Team members included on the page should generally provide a LinkedIn profile that reflects their role at the company. If unavailable, StartEngine may request confirmation by email to verify team information for regulatory purposes.
For example:
Name: John Smith
Title: CEO / Director
Bio: John has been CEO and Director of ABC Corp since May of 2016. Prior to ABC Corp, John joined XYZ Corp as COO in June of 2014 and was promoted to CEO in July of 2015, where he remained until leaving to start ABC Corp.
*SEC Definitions: The term “executive officer” means a company’s president, any vice president in charge of a principal business unit, division or function (such as sales, administration or finance), any other officer who performs a policy-making function or any other person who performs similar policy-making functions.
The term “officer” means a president, vice president, secretary, treasurer or principal financial officer, comptroller or principal accounting officer, as well as any person who routinely performs corresponding functions. Participation in an offering would have to be more than transitory or incidental involvement, and could include activities such as participation or involvement in due diligence activities, involvement in the preparation of disclosure documents, and communication with the issuer, prospective investors or other offering participants.
Companies should include anyone who holds an executive or officer title, including President, CEO, CFO, CTO, CMO, or VP. Even if the “Vice President” title is informal or used internally without policy-making authority, it still qualifies under SEC rules and such individuals must be disclosed.
For all team members listed who are not officers or directors, please clearly disclose whether they are full-time, part-time, consultants, or advisors. If a team member holds multiple jobs, their bio should include the estimated hours per week dedicated to the company. Advisors are assumed to work part-time and do not need to disclose hours.